Check this out.
Moist, sweet and irresistible-with a hint of coffee flavors in every bite. New Krispy Kreme Mocha Kreme™ doughnuts and Caramel Coffee Kreme™ doughnuts will perk up any occasion. Krispy Kreme® Lotta Latte doughnuts are available at participating Krispy Kreme US and Canadian locations now through March 30, 2014.
Share these delectable coffee-flavored treats by the dozen, or pair one with a Krispy Kreme Cinnamon Dolce Latte for a sweet pick-me-up.
- Mocha Kreme Doughnut- A moist yeast doughnut filled with a tasty blend of chocolate and coffee flavors, topped with mocha icing, a milk chocolate swirl and decorated with milk chocolate icing.
- Caramel Coffee Kreme Doughnut- A decadent glazed treat topped with smooth caramel and coffee flavored icing, a mocha drizzle and dollop of coffee Kreme.
Okay, let's get the obvious Q and A out of the way.
Aren't coffee flavored doughnuts a little (or a lot) like milk flavored cereal?
Obviously, my dear Watson.
Or root beer flavored vanilla ice cream?
Wine flavored sirloin, anyone?
Yeah, alright, so I'm not jiggy wit gettin' wit the spirit of the thing.
You wanna double up on the caffeine flavor/effect, knock yourself out.
Watch out, though, because if those things fly (or make YOU), the next logical invention will be Red Bull flavored doughnuts.
And the combination of sugar and caffeine will eliminate any need you previously had for an automobile to drive you into next week.
But, as it turns out, my point here isn't about sweets.
It's about strategy.
Notice the "available now.....through March 30, 2014.." clause in KK's little media horn blow.
Ah!
And...
Ha!
The old limited time gambit. The time honored, works almost every time like a charm method of creating a sense of urgency in you so strong, a countdown clock ticking inside you so loudly that, if only subconsciously, motivates you to put Krispy Kremes at the top of your essentials list, usurping the number one spot over milk, bread and, yes, toilet paper.
Even, and even more so, in the event of an impending snow storm.
"....shut up.....we'll use wash cloths......oh, my god.....WHERE are the doughnuts???????...."
This pretty transparent parietal parlor trick is certainly nothing close to new.
Drug dealers have been doing it since opium was universally understood to be a narcotic and not, at times, confused with that cute kid in Mayberry.
And the Disney folks have practically made the "hurry and get it now or you'll be sorry" technique an ordinary page in their marketing manual.
Think about it.
How fast did you get to the store to buy "Pinocchio" on DVD and Blu-Ray?
And how many?
Ah.
And ha.
Business articles informing folks for the availability of the new Kaffeine Kuh-razy Krispy Kremes actually mention the term "scarcity strategy" which calls it exactly what it is.
A strategy to convince you that there is already a scarcity of the product.
So, never mind the nunnery, get thee to a Krispy Kreme near you.
Stat.
Given that the garden variety glazed KK is 141 % sugar, it seems a little unnecessary, even silly, to think scare tactics need to be employed to sell these things.
And a case can certainly be made that dangling them in front of people while taunting them that they could be yanked away at any moment is, simply, an egregious example of crueller cruelty.
Kinda like that State Farm fishing guy.
"...ohwp.....you almost had that mocha kreme.....you gotta be quicker than that....ohhhh...."
Next thing you know, it will be....
"psst....kid....c'mere.......try this.....no, really.....hey, it's cool.....first taste is free...."
Shame on you, Krispy Kreme.
You naughty teasing scamp.
Should you decide to see the error of your ways and be looking for a way to both sell product while serving, not taunting, humanity, I've got a suggestion.
Insulin flavored doughnuts.
How sweet is that?
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