New Year's resolutions traditionally begin on January 1.
Everybody knows that.
Here's something I bet you didn't know.
First, though...
Seen any good weight loss commercials lately?
Sure you have.
Today, after taking care of my chores and tasks like a good worker bee, I was satisfying my minimum daily requirement of syndicated reruns (today's menu features "Law and Order {SVU and non}, "Friends" and an occasional surf back over to the TCM all day birthday tribute to Ernest Borgnine), when it dawned on me that nary a commercial break had come and gone during my viewing time that did not include, at least, one appearance of Marie Osmond, Jennifer Hudson and/or some "regular folks just like you and me" cordially hawking the merits of Nutri System, Weight Watchers and/or Jenny Craig.
Being the connect the dots kind of guy I am, I began the process of processing in order to connect the dots.
This particular dot matrix shakes out like this.
Post December 25th each year, sharing time and space with the after Christmas sales hype comes the avalanche of weight loss hype in anticipation of those holiday revelers who find themselves preparing to ring in the new with more of themselves than rang in the old.
And, of course, the traditional New Year's resolve to be less a person in said new year.
Best intentions, and all that, notwithstanding, though, it's pretty much a given that the majority of folks making the majority of resolutions will, in fairly short order, be giving up on the majority of resolutions made.
It's only, like the ceremonial dropping of that Times Square ball, a matter of time.
Resolutions, for the most part, have a shelf life.
Everybody knows that.
Here's what you might not have known until now.
Resolutions also have an exact expiration date.
Judging from the sudden slew of slim down sales pitches on the screen...
...that expiration date looks to be January 24.
Tuesday, January 24, 2012
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