Wednesday, September 14, 2011

"...Sometimes Less Is More...and Sometimes Less is Less..."

Genius comes in all shapes and sizes.

In this case, it shapes up as the size of a kiss.

Hershey has made a pretty big deal out of launching their latest confection concoction, the "air delight".

"Aerated" chocolate.

Available in the legendary bar and, of course, the iconic kiss.

Read about it here.

http://www.huffingtonpost.com/2011/06/07/hersheys-aerated-milk-chocolate_n_872484.html

Now, up front, I have to fess that I'm more of a purist than a visionary, mostly a subscriber to the "if it ain't broke" school.

At the same time, I'm as free enterprising as the next guy and totally get that diversification is the life blood of the consumer product business.

Original recipe begat extra crispy, etc.

And if you're the kind of person who enjoys "light and airy texture" in your chocolate, then you go, girl...or guy.

Hershey's has got you covered.

Here's a thing, though.

Bet your grandma's Christmas candy dish full of original recipe Hershey's kisses that the new confection retails for the same price as the oldie but goodie.

Meaning, of course, that you're spending a chunk of your hard earned junk food allowance on the delicious treat that you've known and loved all your life, now featuring an exciting and innovative new ingredient.

Air.

"Light and airy".

As also describes the technique of your more proficient pickpockets.

Genius.

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